Lovely bit of marketing from orange. Nice to see some simple, well-executed, back-to-basics Flash animation all held together in a friendly, easy to use interface. Especially interesting for me as I viewed it on my portrait monitor and the long vertical scrolling made the whole experience very appealing. Some lovely little touches too … check out the mute button bottom-right. The audio is great too … I will definitely be trying this site out with my daughter later as I think she’ll love all the strange sound effects and cute little characters (she’s just turned one). Can anyone enlighten me on who produced the site and who the illustrator was? It looks like the work of Al Murphy but I could be wrong. Could Airside have been the agency responsible? They love their cute little vector creatures.

UPDATE: Incidentally if you press the red button while watching Orange’s new ad on TV you get this secret ad for the same campaign …